- New at l'Appart -


Two founders who are best friends, both born in Turkey, married to French husbands and living in Paris.

15 years of experience in fashion for one, 15 years in sales for the other. Their alter ego is called « Juliette »

Romantic but wild, strong but tired. Juliette is a real-life super-hero and a modern woman whose mind is where Shakespeare meets Tinder.

After explosion of ideas, the founders decided to share Juliette with the world. They created an organic white t-shirt as a blank canvas and started writing her adventures on it. That’s how the brand.

« Dear Juliette » was born on January 2022.